In 2015 we started working with Cooltura Group to develop its brand identity.
Its most important event, Cooltura design fair, was the ideal playground to exploit communication.
Cooltura Deluxe 2015
Design mega fair
We took care of the integral communication of the first massive event of the Cooltura Group in 2015. Cooltura Deluxe reached 10,000 people in 2 days in its first edition.
Mercado navideño 2015
An annual event organized by Grupo Cooltura that takes place in December and brings together more than 50 independent design exhibitors.
For the communication of 2015 we decided to work on the icon of the event, the gingerbread cookie. We gave life to this character and we told how the identity is as personal as the taste for design.